Member
Joined: 17 May 2007
Posts: 353
Location: Central Florida
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IASCA Re-designates the World Finals
August 7, 2008 - Daytona Beach, Florida. In the wake of the cancellation of the NOPI Nationals and the Atlanta Motor Speedways decision to forego any type of auto sound competition at the drag racing event they will be producing on NOPIs dates, IASCA announces its plans for its competition season finale formally and formerly known as the IASCA World Finals. With suggestions and input from its membership base, industry proponents and various international affiliates, the newly designated IASCA North American Championships (INAC) will be held annually at the Spring Break Nationals, starting with the 2008 Championships being held at SBN in March 2009.
We have given this careful consideration says Paul Papadeas, President of IASCA and SBN EXPO Group. On many levels this makes perfect sense. SBN is a well attended, car audio focused event serving consumers, trade participants and soundoff competitors from both factions. The newly expanded Ocean Center now has enough space to host a regular TKE IASCA competition (that anyone can enter), the invitational IASCA North American Championships, the Tuner Jam car show and exhibits from both car audio manufacturers and automotive aftermarket suppliers all under one roof. Also planned for 23rd annual SBN is an IASCA Worldwide Summit bringing industry and our international affiliations together for trainings, and to discuss the marketing phenomenon called soundoff and its effectiveness around the world. With all activities at SBN focused into one venue instead of being scattered about on the beachside and in parking lots, were able to deliver a more concentrated marketing message to
the end users than ever before.
Renaming the IASCA Finals to the IASCA North American Championships may take getting used to for some. The action will give due respect to the rest of the IASCA world and their auto sound challenge efforts. Our ultimate goal one day soon will be to realize a true world class championship competition event.
Another prospect for the invitational INAC will be something that has eluded sound off competition for years and that is prize money for the winners. We plan to return at least 50% of all invitational entry fees back to the winners and if sponsorship and attendance of the event is strong, this number could increase dramatically. Its time to focus on what pulled us out of the slump almost 20 years ago; Sound offs were a great marketing tool then and the same holds true today. The only difference must be our approach, focus and control of its direction and growth cites Papadeas.
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